Summary of Qualifications
Over fifteen years of experience in designing and managing web teams, web sites, and online and print marketing campaigns. Currently the Webmaster / Marketing Technology Group Manager at Morrison & Foerster LLP (www.mofo.com). Adept at managing all aspects of marketing programs – with proven track record of excellent results.
Experience
Morrison & Foerster LLP Webmaster / Marketing Technology Group Manager |
San Francisco, CA; 10/2009 present |
Maintain overall responsibility for mofo.com and other firm-affiliated sites. Manage the firm's web team. - Have launched multiple sites for this world leader in legal services, including primary responsible for migration, design implementation, and overall functionality.
- Manage email marketing campaigns with deep expertise in best practices.
- Succeed in a fast-paced international environment.
PaulThornfeldt.com
Owner / Sole Proprietor | Oakland, CA, 3/08- 10/09 |
Clients included: Groundwork Open Source (8/08 - 9/09, San Francisco, CA)
- Designed new company logo, color palette, product installation screens, PPT template, email template, and home page banners reaching hundreds of thousands of potential GWOS customers.
- Designed and project-managed print advertisements, conference banners, and collateral (white papers, case studies, and customers / interactive partner datasheets).
- Maintained web site, including lead source tracking, page creation and revision, and video editing. www.groundworkopensource.com
- Hosted online webinars with upgrade path to sales department.
LaserCureNails (10/08 - 11/08, Larkspur, CA)
- Created the LaserCure identity, including the logo and web site, under tight deadlines. www.lasercurenails.com
Open Space Advertising (5/08 - 8/08, Boise, ID)
- Created an entire new branding package for this advertising firm, including logo and web site creation.
- Edited television and radio advertisements to create cohesive and impressive portfolio for the organization. See: www.openspaceadvertising.com.
Levanta, Inc. Webmaster / Creative Manager; Levanta, Inc. |
San Mateo, CA; 12/99 03/08 |
Performed a broad variety of marketing activities for this Linux Management Appliance company, including web team manager and creative manager. - Created company web site, including design, content creation, branding, and development of multimedia materials.
- Created and artdirected company's appliance design, product GUI, product packaging, and support documentation.
- Produced company intranet, collateral (datasheets, white papers, case studies, and corporate fact sheets), banner ads, enewsletter, and print advertising campaigns.
- Created special promotional web sites with key partners, including the "Linux on zSeries at Work" collaboration with 11 industry leaders.
- Successfully coordinated and promoted company at myriad special events and conferences. Successfully managed event budget exceeding $100k.
- Managed localization of content and acted as marketing liaison for both foreign and domestic partners. Responsible for successful launch of company partner portal, leading to company's first successful mutual lead-generation program.
- Created SalesForce integration processes on company web site, resulting in streamlined and vastly improved lead generation. Efforts resulted in more than 2,000 new leads per year.
LECG, Inc.
Sr. Marketing Associate, Online Services | Emeryville, CA; 5/98 - 7/99 |
Managed and developed consulting firm's web site (www.lecg.com), including content, graphics, and user interface. In addition: - Developed Lotus Notes personnel database, including programming and content generation.
- Coordinated special events and seminars, resulting in new business for the company.
- Responded to investor request and webmaster email.
- Developed key responsibility for marketing research and resulting strategic marketing recommendations.
CNET: The Computer Network Marketing Contractor | San Francisco, CA; 11/97 - 4/98 |
Worked as marketing contractor with CNET's builder.com, the web developer resource and conference. Responsibilities included: - Provided marketing materials and logistical support, including show guide creation, invoicing / billing issues, and staffing of show office.
- Conducted internet research and prepared databases of prospective sales, marketing, and press clientele.
Legal Background | San Francisco, CA; 11/92 - 5/97 |
As a member of the California bar, managed caseload and handled all aspects of litigation for plaintiffs' employment law firm (Law Offices of Paul Wotman) and broadbased defense litigation firm (Ericksen, Arbuthnot, Kilduff, Day & Lindstrom). A sample of duties include: - Argued matters in court, successfully mediated multi-million dollar cases, and participated in arbitrations and trials.
- Selected as member of highprofile class action litigation team concluding with trial in federal court, personally conducted hundreds of depositions.
- Supervised a large team of paralegals in documentintensive organization and research project.
EducationUniversity of Arizona / University of Arizona College of Law - J.D. Degree. Dean's List. President, Law School Film Society.
- B.A. Degree (Psychology/English). Dean's List. Served as legislative aid for Arizona state legislature. Testified in support of bills, conferred with lobbyists and legislative liaison, and conducted research and prepared memoranda. Researched and drafted proposed legislation.
Technical SkillsHighly proficient in a variety of software programs, languages, and operating systems, including:
Content Management Systems: Drupal, SiteCore, and other proprietary systems HTML software: Homesite, Dreamweaver Graphic creation software: Adobe Creative Suite I, II, and III, including Photoshop, Illustrator, ImageReady, InDesign, and Acrobat Professional Scripting languages: Including familiarity with Javascript and PHP.
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Web optimization / SEO, SEM: CSS, SSI, page optimization, SEO / SEM, and AdWords campaigns Web server / transfer tools: Comfortable with Apache and proficient FTP, SSH and SCP clients (ssh, PuTTy, PSCP.) Versioncontrol systems: cvs, etc. Imagecapture, video editing: SnagIt, Camtasia Office / text editing tools:: MS Office Suite Word, Excel, PowerPoint vi / emacs
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